On September 12th, 2021, redesigns of multiple renders as well as test bottles were discovered and reported on the Dew Drinker Discord. It was sold in Speedway stores until October 2021. It was officially released in Speedway convenience gas station stores in the United States in Early-August 2021, for a limited time, only in 20-ounce bottles. This was the first confirmed sighting of Spark, with further sightings appearing after. On July 21st, 2021, in a r/MountainDew Reddit post, a Reddit user named "aa1718293" posted about Spark being released in his local Speedway. In May 2021, in a now-deleted r/MountainDew Reddit post, a user posted an image of two Dew flavors, featuring Uproar and Spark, stating that there was plans to release them at some point in the year. It remained in Speedway stores until October 2020. Spark was officially released in Speedway convenience gas station stores in the United States on August 3rd, 2020, for a limited time, only in 20-ounce bottles. On July 22nd, 2020, in a r/MountainDew Reddit post, a Reddit user named "TheQuietOne25" stated that their local PepsiCo bottler had revealed the release date of Spark to be August 3rd, 2020. In this post, the employee said that it tastes similar to a discontinued Dew flavor, Spiked Raspberry Lemonade. He claimed that bottles of Spark would be available within the next two weeks of production after packaging. On July 17th, 2020, in a r/MountainDew Reddit post, a PepsiCo bottle worker named "jakethesnake385" posted a picture of one of the bottles of Spark from the line in the factory. This post included confirmation that it would be exclusive to Speedway convenience gas station stores. On March 19th, 2020, in a r/MountainDew Reddit post, promotional imagery of Spark was again leaked by a user named "pm_me_your_last_pics," who had found them while taking a survey from PepsiCo. The employee did not give a release date nor did they specific if the release would be exclusive to a particular store franchise. On March 7th, 2020, in a r/MountainDew Reddit post, Spark was first leaked by a PepsiCo employee named "MtDew1296," showing an image of a 20-ounce bottle of Spark which he received as a test sample bottle. Its tagline is " DEW with a Blast of Raspberry Lemonade Flavor with Other Natural Flavors." The Zero Sugar variant has the same tagline. Mtn Dew AMP Game Fuel is also partnered with the Call of Duty World League and currently sponsors prominent organizations and teams including Optic Gaming, Counter Logic Gaming, SK Gaming, Dignitas, and MiBR.Spark is a Raspberry Lemonade flavor of Mountain Dew and has a bright pink look, having a comparable tasting flavor to that of Spiked (Raspberry Lemonade) and Game Fuel Zero (Charged Raspberry Lemonade). The expansion of Mountain Dew’s relationship with ESL adds to the brand’s growing presence in esports. The MDL allows teams to climb their way into the ESL Pro League, with top performers earning a spot directly while others have the chance to gain a spot through the seasonal relegation tournaments. The most prominent example of this came in the renaming of the ESEA Premier Division, which was rebranded as the Mountain Dew League starting in season 23. It will feature an ESL analyst that will help viewers understand the crucial moments of matches and highlight the “Power Play,” a key moment which helped decide the outcome.Ĭollaboration between Mountain Dew and ESL started in 2016. The show will be broadcast after various big matches in both Counter-Strike: Global Offensive and Dota 2 tournaments. One of the biggest additions from this deal will be a branded post-match analysis segment, Mtn Dew AMP Game Fuel Power Plays. “We have a deep-rooted, collaborative relationship with Mountain Dew… Building on our joint success, product integration, and custom content will create new ways for us to engage fans all over the world,” he said.
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